Cheaper Dragons

DRAGON 32 prices are being forced down by shops undercutting the manufacturer’s recommended price of £175.

Some retailers are now selling the basic machine for as little as £149 while Boots, the largest Dragon outlet, has cut the price to £159.95 which includes £43.80-worth of free software. The software on offer is Ampalsoft’s Basic Tutorial program and three Microdeal games titles.

Commented Boots merchandising controller John Flatman, “The Dragon is finding its right level in the market — clearly there has to be a price differential between a 64K machine like the Commodore 64 and a 32K machine such as the Dragon 32.”